It’s hard to constantly stay on top of trends - especially when it comes to Instagram.
From their ever-changing algorithm to rotating hashtags and a never ending scroll of new content - it can be pretty maddening to try and keep up with best practices.
That’s why I’m starting #TechTuesdays! This will be a bi-weekly feature of new tips and tricks for social media (mostly Instagram). So without further ado, here are 3 hashtag tips to boost your content!
A piece of advice that I've heard a lot in the last year is that you want to pick hashtags that target your core audience. When you pick a generic hashtag as opposed to a tag specific to your brand or product, you risk your content being lost in the ocean of other posts using the same tag. As an example, on The Cherry App’s Instagram, I’m more inclined to use #CherrySweetSummer as opposed to #Summer. Then I can encourage followers to use the same tag and feature their posts on my feed or stories!
Another good rule of thumb is to pick a hashtag with 500k or less uses - that means your post has less competition to become one of the top nine posts shown when a user searches that tag.
2. Switch up your Hashtags!
Instagram is evolving to identify more spammy behavior - so posts that reuse the same lot of hashtags over and over run the risk of being marked as such. To be honest, this is one that even I struggle with a lot. It can be a pain to constantly be looking for new hashtags. What I do to remedy this is take some time and create lists of hashtags for different topics, so I can switch it up with different related tags.
It’s also a good idea to avoid gimmicky hashtags like “likeforlike” or “followforfollow”. These tend to be marked as spam-like behavior - and generally come off as a bit desperate.
3. Tag your stories!
This is more my conjecture than anything else - but to me, it seems like IG is evolving to put more emphasis on stories. They’re adding new features to stories all the time - and stories are an excellent way to get your audience to interact with your brand. Adding a hashtag to your story is a great way to grab some extra eyeballs, and maybe new customers!
What hashtag strategies have worked for you? What hasn’t? Let me know in the comments below!