When you work with the same company branding every day, it tends to fade into the background.
Between the stress of running the business and daily operations, it can seem like branding is the least of your worries. But branding is the face of your company - it’s what your customers will think of first when your business is mentioned. Every few years, you should check in and ask if your brand is really doing all it should be for your business. If any of the below statements are true for you, it might be time to consider a rebrand!
Your logo doesn’t reflect the vision or mission of your business.
Things change! Just like people, businesses may change as they grow and get older. Maybe you want a brand that speaks to the social impact of your business. Maybe your business model has changed and just doesn’t fit anymore. Whatever the reason, a rebrand can help you center your business around what matters the most.
Your brand doesn’t stand out from the competition.
Look around - does your logo look different from your competitors? Are you capitalizing on the services and values that make your business unique? If the answer is no, it’s time to consider a new look.
You’ve outgrown your brand.
Maybe years have gone by since your started your business and it just doesn’t seem to fit anymore. Part of keeping your business relevant is keeping up with visual trends - or at least staying true to who you are.
You’re not reaching your target audience.
If the customers you’re attracting aren’t your ideal client, it’s possible your branding is doing more harm than good. Once you’ve defined your target audience, it’s important that your brand reflects their values and interests!
Your business card and logo don’t “spark joy”.
Marie Kondo had it right! When you hand over your business card, are you proud to do so? Or do you feel a tinge of embarrassment? It’s a gut feeling. Either you love your logo - or there’s room for improvement.
Any of these apply to you? If so, I’d love to help you find and refine your visual voice. Drop me a line at email@example.com and let’s get started today!